Designed to make the process of speccing your ideal yacht simpler, more intuitive and more fun, the new tool is set to become a vital part of the customer journey.

Our CEO, Matej Avsic, explains the principle behind the move:

“Our build process at Focus Motor Yachts is highly bespoke. We build each boat by hand and we work hard to ensure that the finished yacht dovetails precisely with the yachting lifestyle the customer wants to live. What we’ve done with the new configurator is enable the customer to lay the foundations of that process for themselves, in a way that is informative, accessible and completely transparent.”

Matej Avsic, CEO

Once you have selected your favoured model, you can opt for the recommended equipment or you can use a straightforward tick-box system for a bespoke set of personalised options. The simple six-step process then runs through the engines, the hull & deck and the interior, as well as any mechanical systems, electronic systems and extras you might require.

Prices are clearly displayed for each item and the left-hand panel automatically updates the specification and overall package price as each box is checked. When finished, you receive an instant download of your chosen boat, with equipment lists, layout diagrams and an offer price for the construction and delivery of your perfect yacht.

“As ever, our in-house experts remain on hand to offer advice and support in relation to any queries the yacht buyer might have. But with six simple steps and an instantly downloadable spec sheet, our new configurator is an exciting new way for people to refine and tailor our luxury high-performance sports cruisers in whatever way suits their needs.”

Matej Avsic, CEO